In the early 80s when BMX was a massive craze, Kelloggs ponied up a ton of money to sponsor a race series in the UK which was televised on prime time national TV – Channel 4 no less. Friday evening meant Kelloggs was on the TV, and back then anyone and everyone who rode BMX did not miss a second of it – more than likely putting in a treasured VHS cassette to record the programmes for posterity and rewatching with mates time and time again. It changed the course of BMX forever. Andy Ruffell is putting up some vintage belters on his Youtube channel, so hit play and check this out.
” Kelloggs BMX Track Wars was a hugely popular TV show hosted by Mick Brown and Andy Ruffell. The show was broadcast on the UK’s Channel 4 in 1984 and 1985. The world’s biggest BMX racing stars from the USA and Europe took part and it ran over six weeks at tracks all over the UK with a record Pro purse for the time. Old School stars like Stu Thomsen, Tim Judge, Richie Anderson, Gary Ellis, Eddie King, Andy Ruffell, Tim March, Geth Shooter, Andy Patterson, Brian Patterson, Nelson Chanady, Eric Rupe, Harry Leary, Tommy Brackens, Mike Miranda, Clint Miller, Greg Hill, Eddie Fiola, Mike Dominguez and many more took part for Team & Individual Titles.”