Here’s a creative move from Nathan Williams and filmer Christian Rigal. A three-year video project with no brand association, no product to promo, just an amazing video to watch. Here’s the trailer…
“With no deadline in sight ‘Why Not’ featuring Nathan Williams is an independent video project shot in 3 years from California to Texas! With the idea of creating a new platform for a rider and filmer to produce their own content, we wanted to try something different and really take our time to create something special! Shot entirely in 4k/5k ‘Why Not’ features some of the most progressive riding Bmx has ever seen in the highest resolution for your eyes to enjoy! On top of the video part, each pre-order before the 08/07/2020 release will be automatically entered into a raffle with over 30 chances to win free products from Nathan’s sponsors! We’ve got everything from his personal bike, to head to toe Etnies kits, Source Bmx gift cards, Kink frame and bars, Cinema Parts, Help hats, and plenty of clothing from everyone involved! Please help us in spreading the word and supporting this project! Any and all proceeds will go back into creating more original content like this for everyone to enjoy! Digital Download goes live on 08/07/20 at 9am! Thanks!” —Christian Rigal
bmx.com 