The work and toil, travel and sheer EFFORT of an entire BMX brand and team is contained within the full-length video. Some say they are no longer valid in today’s immediate, Instagram, live-stream world of instant gratification, but to that I say bollocks.
Full-length videos are the album, the long-player, the coffee-table book of the brand: the place where riders save their best clips, where filmers really put in tangible effort with camera work, composition, lighting, and work. It is the new flag that is proudly raised, and the team salutes it. But, which is the best BMX video for 2020? Let’s check out the short-list for this year’s NORA Cup – as voted for by the pro riders.
“The pros have voted and here’s your top five nominees for NORA Cup Video Of The Year. Congrats to Always Fiending/Fiend, Champagne/Kink BMX, No Future/Marie Jade, Vacilando/Skapegoat, and Widdit/Animal Bikes.” – OurBMX