We’re huge fans of Brad Simms here, as he constantly defies physics with his riding, picking up a couple Rider of The Year awards for 2020 and a pro hookup on Fit – and now adidas are jumping on board with clothes and their 5:10 shoe brand. Here’s the Welcome edit, and it’s a banger. Hit play.
“I’m looking forward to repping the brand at the highest level, creating projects with other riders on the team and doing my best to embody what it means to be a top athlete and inspire new people to get into BMX.” – Brad
bmx.com 